The Urban Group LLC works directly with the client to gain an understanding of what the client wants to achieve and answer. From that meeting an initial set of open-ended questions is developed and aimed at maximizing the depth of responses. Those questions are then shared with the client and further refined. The Urban Group often works on developing the criteria to select the participants and the strategy to attract the best participants to the group as well as ways to insure a high rate of attendance.
What makes The Urban Group's facilitation of Focus Groups innovative is that specific facilitation processes are often used to maximize the participants' interaction so they are not just responding to questions. This makes for lively and productive Focus Groups.
| || The Key to facilitating successful Focus Groups is: |
| || || Getting the right people to the table |
Asking just the right questions
Eliciting a wealth of useful information
Ruth Urban, a Certified Professional Facilitator, facilitates the Focus Groups. Her training and experience as a facilitator and mediator have been invaluable in helping to establish rapport, flesh out in-depth responses, and manage challenging participants.
The Urban Group has experience conducting Focus Groups in varied settings from casual neighborhood meetings to working in a more formal market research facility. The experience includes working people of all ages from young adults to seniors on a variety of subjects and for a variety of clients in both the public and private sector. Some clients have used focus groups to:
Learn what their customers really want
Improve service delivery
Expand (or discontinue) services and products
Develop a new sales approach
Separate themselves from their competitors
Test new business or program ideas
In addition to facilitating the group, The Urban Group completes an Executive Summary of the response trends and overall impression of the qualitative data, which clients have found most helpful.